What Next ??? posted By http://www.apmediatruth.blogspot.com/

posted By http://www.apmediatruth.blogspot.com/
Everyone knows the Basic business concept "How much you are investing and how much you are expecting". If you have money, yes you can start your own business. But how many will think about the returns or the ways of returns to run a successful business over a period of time.

Starting a news channel became very easy now a days because it hardly takes 20 - 30 crs of initial investment. And going forward needs another 20 cr as operating cost. Nearly takes above 3 years to reach the break even. Once you reach your breakeven you can start getting the profits.

As ETV and TV9, both of them got good market share and has been successful in generating revenue on investment, it took almost 3 years for them to reach the breakeven. They created sensation in media circle and as well in AP, and got hold of the good market share with good team. These two are successful in creating "First impression is the best impression" in the minds of viewers. If viewers are not satisfied on the first instance, whatever you do to attract them its obviously waste of money and time.

One thing is pretty sure that our new news channels are more likely dependant on coming elections. Thinking about collecting the money from contestants. And even thinking about collecting min 1 cr from each contestant and run the show. These baby media barons (who wants them to call as) should know one thing, if the contestants are ready to spend money of 1 Cr in elections, they would likely go distributing money to voters rather than paying to News Channels and getting notified by EC.

Let's see how far they succeed in generating revenue for the smooth run of the channels.
Comments 11 in What Next ??? posted By http://www.apmediatruth.blogspot.com/

Anonymous said...
u r right. Those channels will learn a lesson.
inside & outside

September 17, 2007 11:39 PM


Anonymous said...
Some journalists who are working as management pets, are trying to get sub editors for very low salaries. Eventhough the managament approved the high salary, these people want to bargain. How we can call them?

Inside & outside

September 17, 2007 11:42 PM


Anonymous said...
andhra jyothi loosing its key members ....
1)AMARAIAH-state bureau reporter, former city desk incharge joins "saakshi" as a city bureau incharge for the salary of Rs.18,000/-.
2)KOTESHWARA RAO-andhra jyothi FIRST PAGE DESIGNER joins in "SAAKSHI" for the salary of Rs. 25,000/-.
3)MOHAN-andhra jyothi another key page designer also joins in "SAAKSHI" for the salary of Rs.18,000/-

September 18, 2007 5:35 AM


Anonymous said...
THIS IS THE LIST OF ANDHRA JYOTHI KEY EMPLOYEES AND THEIR SALARY.
1.ALLAM NARAYANA-DEPUTY EDITOR-45,000
2.RAJAGOPAL-DEPUTY EDITOR-45,000
3.KRISHNAMURTHY-NEWS EDITOR-35,000
4.VAKKALANKA RAMANA-NEWS EDITOR-35,000
5.NAGA SUDHAKAR-CHEIF SUB-EDITOR-30,000
6.KRISHNA MOHAN-CHIEF SUB-EDITOR-20,000
7.KRISHNA-SENIOR SUB-EDITOR-20,000
8.V.SRINIVAAS-BUSINESS NEWS EDITOR-40,000
9.MADHUSUDAN-NEWS EDITOR-25,000
10.AKBAR-ARTIST DEPARTMENT HEAD-35,000
11.RAMA RAO-DEPUTY CHIEF SUB EDITOR-20,000
12.K.SRINIVASS-EXECUTIVE EDITOR-60,000
13.RAMACHANDRA MURTHY-EDITOR-1,00,000
14.VASANTA LAXMI-NEWS EDITOR-40,000
15.JAGAN-NEWS EDITOR-40,000
16.CH.RAMESH-CHIEF PHOTOGRAPHER-40,000
17.SRIRAMANA-NAVVA WEEKLY EDITOR-50,000
18.SHEKAR REDDY-NEWS EDITOR-40,000
19.MADHAV-STATE BUREAU CHIEF-40,000
20.TAMMAUDU KUMARA SHASTRY-FEATURES EDITOR-25,000

September 18, 2007 6:01 AM


Rajesh said...
What happend to old posts and comments?

September 18, 2007 8:19 AM


Anonymous said...
NAVYA wwekly editor salory 50,000exellent, but how much NAVYAweekly cerculation...any body knows...tell me please
-reader
mehidepatnam.
-

September 18, 2007 9:54 AM


Anonymous said...
paata chetta anta tesesinanduku santoshamga vundi. Many many thanks to Master blogger.
Atleast from now onwards dignified comments and intellectual debate ki matrame chotivvandi.
Kotta taram journalistulaku, Jr.Journos ku idoka patashalaga nilavalani manasaara korukuntunnaau.
Anonymous Comments ni bahiskarinchandi. Mana vyakhya lo tappu ledu, abhyantarakaram kaadanukunnappudu peru or Mail Id ivvataniki bhayam enduku.
- Chaitanya.J

September 18, 2007 10:44 AM


Anonymous said...
somebody is trying to bluff entire journalistic community. AJ is not hiked salaries yet. people with Sakshi are playing mischief by posting wrong information in this blog. Aj seniors are still getting same old salaries. It is a game plan to generate bad blood among other AJ employees against Seniors. But these games will fail. this is a cheap tactics with criminal intension. AJ will win in this battle.
journalist

September 18, 2007 11:02 AM


Anonymous said...
What is SAKSHI daily website....

September 18, 2007 11:37 AM


rajiv said...
one key person in General Bureo, Eenadu, Mr Manchala Srinivasa Rao (MSR) jumped to Saakshi, Yesteraday. He is eminent and worthy fellow in Eenadu. In the same way Khammam and Nalgond staff reporters may quite Eenadu day or two. Expected some more seniors should goto Saakshi next month. It is true that General bureau..2, city bureau 3, seniors which was in looplines.. 5 may quite the Eenadu shortly.

September 18, 2007 11:49 AM


Anonymous said...
the total grp market share of news channels not more than 10 per cent. total advertising revenue at the moment is 24 crore per annum. over the next three years the increase in advertising revenue is projected at rs 40 crore. there may not be any increase in the grp of news genre. therefore, the news channels have to share rs 40 crore only. imagine a situation where three of four channels get equal market share the revenue is near equally divided by the channels, i.e., rs 8-10 cr. the operational cost is expected to be around the same figure. forget break-even. many channels will have to break their backs and channel heads have to break their heads.

September 18, 2007 4:54 PM