THE FLOW CONTINUES IN AJ..

About one week back in this blog- we predicted some more people are going to leave AJ soon. We also analysed that it is because of attitude of K srinivas. Now it became true. The chief photographer and once right hand man of RK Ramesh left the organisation. Many people may think how a chief photographer can become right hand man of RK. When RK was a reporter, he was a photographer in Indian Express group. Both were booze and gambling friends. Caste played a major role and both became close. During last 6 years he is fixer in AJ. He is unofficial purchase manager of AJ. Once Srinivas became Editor- the differences were cropped up. Srinivas shrewdly played and now Ramesh is no more. One more important thing that is going to happen soon is...

1) About 10 persons who came from vaarth and Udayam background are going left organisation. They bargained as a group with a channel. Septerber 11 is going to be a crucial day for AJ.

2) Vasanta Lakshmi, wife of Balagopal is going to play a major role in organisation. Once again srinivas shredly played a role in making her as total features incharge. Though the management is saying it is only a technicality- srinivas is trying to get hold of every organ in organisation. These developments are causing insecurity among Eendu people who came and they may soon left the organsation for their good. They already in touch with different channels. Vasanta, a pig head, always surviving because she is balagopal's wife and ramachandra murthy's pet never proved herself in any of newspapers. Because of her husbands proximity in many left orgnisations gave her a aura of an intellectual. let us see, what is going to happen in AJ features.. watch this column for more..


The deal in trouble..

The CNN-IBN deal with Andhrajyothy is in rough weather. According to realiable sources there are two problems for this deal. One is attitude of CNN-IBN management to put so many conditionalities to catch RK(AJ MD) for a cheap price. The second is Bankers. RK approached ICICI and few Nationalised banks for loan. He thought it is easy to get loan from private banks because the modalities are very simple. According to very realiable sources
the ICICI refused to give loan. They asked for some more time. Most Journos. might not aware, that in recent times RK through KS, the Editor, started wishpering campaign about the value of Andhra Jyothy. Though its worth is not more than 70 crores(including all the movable and fixed assests- though it is very high).. they started saying it is more than 100 to 150 crores. But ICICI refused to buy AJ claim and asked for some more surities. Meanwhile CNN-IBN putting pressure on AJ. Certainly these are trying times for RK and AJ.

this news from http://apmediatruth.blogspot.com/ comments

NTV celebrates 1st anniversary

NTV and its Bhakti channel are Celebrating their 1st anniversary today. The festive mood can be observed on the screen, ofcourse, a low key affair compared to the 50 lakh budget inaugural meeting.

Insiders say that there are three reasons for lack of enthusiasm. Initially Mr. Chowdary thought of launching Vanita TV also on this day but could not make it. NTV has failed to keep atleast its 3rd position and had to give way to its junior, TV5. The revenues are also less compared to TV5 while the expenditure is more.All these reasons collectively impacted the mind of Mr. Chowdary. Despite providing modern equipment and offering reasonably high salaries he was unable to move up in the Ratings and this annoyed him greatly.

The only consoling factor is that Bhakti channel is ahead of Sanskruti ( sponsored by TV9).

Leaving aside all these financial matters to Mr. Chowdary, let us all wish our journos in NTV a happy anniversary.

SAKSHI" BUSINESS DESK INCHARGE UPADRASHTA KAMESHWARA RAO RESIGNED.

FLASH.....FLASH...FLASH...."SAKSHI" BUSINESS DESK INCHARGE UPADRASHTA KAMESHWARA RAO RESIGNED.
EENADU BUSINESS FORMER INCHARGE MADHU BABU TAKEN AS NEW INCHARGE OF "SAKSHI" BUSINESS DESK.
REASONS FOR KAMESHWARA RAO RESIGNATION NOT KNOWN.
THIS IS TRUE.
SOURCES SAYS THAT KAMESHWARA RAO JOINED AS BUSINESS EDITOR IN SOON TO BE LAUNCHED "ZEE NEWS-TELUGU" FOR RS. 70,000/- PM

మీడియా చిరుకు సపోర్టు చేస్తుందా

I dont know why the AP media especilly eenadu which is a largest circulated, is supporting Chiru though his speach though it was immature. No politician in the country use such childish language which chiranjivi used in public meeting Ammaku boy naina toy naina nene). He is a man of above 50 years and his speach should reflect the seniority of age. His extempore speach was childish, where as the scripted speach was cinematic. If the media supports him like aha and oho it really doing blunder.

The standards of eenadu is deteriorating by suo\pporting an immatured politician like Chiranjivi. Ramoji un necessarily tagetted YSR and kashtalu koni thechu kunnadu. otherwise YSR would not be that much harsh on Ramoji. Eenadu should be neutral in news, because it need not to be biased as it has great readership. If Chandra babu was CM and did whatever YSR did today it definately praise CBN and kept quite for his wrong doings. Though eenadu supported CBN for the last 2004 elections he couldnt win. So Eenadu dont think that your support is alone makes a politician to win polls. Prajalu antha verri vallu kadhu to be guided by eenadu.

Adhrushta vasathu mee paper largest circulated andhu kani meeru cheppedhantha prajalu vintaranukuntey pappulo kalesi natley.

Oka immatured and in efficient plitician ni prajala meedhaku rudhakandi.

be unbiased and achieve greater heights in journalism. Ala chesthey meeku manchidhi prajalaku manchidhi. Otherwise charithra mimmalni kshaminchadhu.

Maa Valued at 50 crores only

Sony decided not to takeover MAATV because it valued MAATV for 50 crores. Whereas the owners of MAA expected more than 100 crores. MAA management tried to hype the image of MAA TV by showing Chiru and Nag names as directors, but SONY replied "How the value of the channel will increase if Chiru and Nag are directors". They also evaluated the MAA ratings from the beginning and came to a conclusion that MAA Ratings has fallen down when Nag, Chiru, Allu and Matrix Prasad entered into it. Sony turned down the proposal and MAA is in search for a new investor who could takeover the company for more than 100 crores.

P.S: 100 crores for 60% share of MAA, rest 40% will be with Nag, Chiru, Allu, Matrix Prasad and M.K.Raju. The CEO will be Sarath Marar and no change in it. Nag and Chiru will be directing the channel from backend and Allu will be directing on day to day activities. If you are ok with these rules and policies then please contact MAA management and invest 100 crores and forget about your investment.

Praja Rajyam Review

First half: Comedy
Second half: Routine
Overall talk: Cinema nilabadadu
Title: Praja Rajyam
Punch Line: Premey Lakshyam....Sevey maargam
Cast: Chiranjeevi, Pawan kalyan, Nagababu, Harirama Jogayya
Story: Dr.Mitra & Allu Aravind
Dialogues: Paruchuri Brothers
Editing: Pawan Kalyan & Nagababu
Music and Promos: MAA TV
Audience: Mega Fans
Screenplay & Direction : Allu Aravind
Producer: Chiranjeevi
Banner: Geetha Arts
Release Date: 26th August, 2008.

Plot
Chiranjeevi was born in a poor family where his father is the Constable. His Mother got married at the age of 14 and gives birth to him at the age of 15. From then chiranjeevi worked hard and carried the responsibilities of the whole family on his own shoulders. There are many twists in the story and sentimental scenes like the hero wearing Knickers in +2 class when everyone is wearing pants. Working hard in fileds during paddy riping in sewage (As per my knowledge.... land will be dry during paddy riping time but dont know how the hero worked in sewage while riping the paddy...anyway this scene got huge response from the crowds)... from there pace of the story increased as it travels from Ganji to Benz , from Mogaltur to Madras and from aalochana to aacharana....and finally from Mandhu party to Raajakeeya Party.

Punch Lines:
There are some punch lines which erosed laughter for some and tears for some
1. Ammaku "Boy" Naina neney......aadukuney "TOY" nainaa neney.
2. Chinnappudu ekkuva kaalam Amma Vollo perigaanu...(Sabha ku vachina janaalu pakkintalla vollo perigaaraa?)
3. Amma...."Sindhuvu" kooda "Bindhuvu" nundey modhalavuthundhi....(ee rojullo kooda Amma tho evaranna antha naatakeeyam gaa maatlaadathaaraa?)
4."ganji" choosanu ...."Benzi" choosanu.....Mogaltur Pilla Kaalavullo eedhaanu......Los Angels lo Sky diving chesaanu.....

Story, Screenplay and Direction:
Welcome to the Good Old Big Telugu Family cinema. Chiranjeevi plays the title role of "Sevakudu", who of course did "Seva" for the family in the initial days and now he wants to do "Praja Seva" to the prajalu. He sacrifices for the family, does everything to save the name and honor of his family and also to Prajalu by starting the "Blood bank" and "Eye Bank". No one knows he's doing all these good things for the family and people but found out in the Interval bang with lot of suspense and count down when he announced the party name as "Praja Rajyam".

Second half started with chiranjeevi holding paper in his hand and reading it continuosly for 1 hour and refering basic components like "Vidya" , "Vaidyam",'Samajika Nyayam". Here we will get lot of disappointment because of the routine issues talked by many people in the past and chiru doing the same without telling us how he will do them...many people in the theatre starts Yawning here and we can see some people having Good Knap. Direction is Shoddy and pale in the second half as the interest slowly disappeared. Climax is a bit entertaining as it gives a pinch of sentiment dose to the people by hoisting the flag by a physically challenged boy. The most awaited film ended there.

Artist Performances:
Chiranjeevi himself. His Martin Luther King and Hillary Clinton like antics entertain and keep everyone alert, and the script and dialogues totally side with him in the pursuit of entertainment. There are some gags too, at the right time and place, carefully merged into the script. How he can do the things he promised is not established properly in the script creating a lot of confusion among people of what his idea to enter into politics. He and his Flag hoisting sentiment by physically challenged boy is Paisa Vasool.

This is a total, typical family entertainer; gags, sentiment and sacrifice. Nothing more or less. There've been several movies like this, and hopefully India will never give up its ‘Family Entertainers'. It's still likely you'll walk out before the climax, because in all respects the movie ends there and drags on.

Sidelights:
In the interval bang it was announced that the suspense will be unveiled and Party Name will be announced by 3 Girijanulu.......but dont know why it is not done

Summary:
Not Chiranjeevi's usual fare, but not really unlike it. With the backdrop of a Poor Guy working hard for his family and Rose from "Ganji To Benz", he still mouths witty filmy lines, pulls faces and shows pathetic expressions in his characteristic style.
Source: Anonymous by our blog reader

Journalists in the poll

TRS party's probable candidates are in T Channel ...err HMTV as per the information. KCR's latest statement that three more journalists are going to get tickets in the next elections made them happy. Mr. Ramalinga Reddy, who was with Vaarta earlier was given a ticket from Medak district and he won the seat against a senior TDP leader Mr. Mutyam Reddy twice. Similarly, the TRS chief is hopeful of winning if some seats are allocated to journalists. So he has decided to give tickets to three journalists and all of them are in HMTV. ( No comments whether it is a sheer coincidence or the birds of a feather flocked together). Mr.Narayan Reddy, Chief Reporter, Political Bureau and Mr. Virahat Ali, Asst Chief News Coordinator are aspirants of tickets from Medak district while the Input Editor/Chief News Coordinator of the channel Mr. Laxmaiah is an aspirant of MP ticket from Peddapalli.

Interestingly, Mr. Sailesh Reddy of Zee Telugu who tried for a ticket both from Congress and TDP during last elections may also try his luck this time.But the name of the Party is still unclear. Mr. Madduleti of Vaarta from Kurnool district tried Congree ticket to fight against Mr. B.V. Mohan Reddy last time. He is trying once again.Mr. Khuda Baksh of Andhra Prabha tried Kadiri (Anantapur dist) Congress ticket last time but missed. He is again on his efforts this time.

News is that there are three aspirants in Chiranjeevi's Praja Raajyam too. Mr. Satti Babu, a senior photo journalist from East Godavari has already entered the inner circle of the party. He is now incharge of the media at Chiru's office and has been overseeing the arrangements for the media. Mr. Parameswar Rao, a senior journalist from Srikakulam dist has also joined the party though his aspirations are not clearly spelled out. Mr. Kanna Babu and Mr. Narasimha Rao of Eenadu are already named by the so called inner circle as the probable candidates.APUWJ president Mr. Somasundaram is also trying for a ticket. However, he is in a dilemma whether to join the party directly or wait till Lok Satta ties up with Praja rajyam and contest on Lok Satta ticket.Though the name of Mr. Murthy (NTV)is also doing rounds in Media circles, his friends dismiss it as a mere rumour.

Earlier, Mr. K. Keshava Rao, a journalist became Minister, PCC Chief, and later Rajya Sabha member in Congress. Mr. Laxma Reddy, a close relative of Marri Channa Reddy and the founder of NSS ( a news agency ) contested from Hyderabad Loksabha Constituency unsuccessfully. From TDP side, Mr. Kalva Srinivasulu became MP and now one of the General Secretaries of the party after being defeated in 2004. While the owners of the media organisations are keen on Council and Rajya Sabha tickets, journos are interested in fighting the polls with their field experience.

Sivaram Prasad for English News Channel

Mr. Sivaram Prasad of Studio N will be confined to the proposed English News Channel of the Narne group while Mr. Kommineni Srinivasa Rao is the likely candidate to head their Telugu News Channel. Though they got Licenses for Studio 1 ( Entertainment ) and Studio N ( News ), initially the work for the English News Channel is going on. They are yet to get a license for the Telugu Channel and once it is through, the work for Telugu News as well as Entertainment will take off. Mr. Kommineni was already contacted and he is waiting for the license to come. He is also very particular that the management spends huge amounts so that the channel is aired before elections.

Influence of REACH on Ratings

The availability of a TV channel influences its Ratings according to the TAM Data. The cooperation of the MSOs and Cable Operators makes all the difference. The figures for the month of June 16 to July 15 show this trend. The figures indicate the percentage of houses with cable connection in the country which have the facility to watch the particular channel on their TV.

The national level data show that TV5 reaches 6.86% of houses while TV9 reaches 9.46%, ETV2 8.64%, NTV 6.95 % and Gemini News 5.35%. The Ratings are in the order of TV9, ETV2, TV5, NTV and Gemini News. Here, the reach of NTV is more than TV5 but the ratings are slightly lower. This is a plus point for TV5. There is scope for enhancing its reach.

When we see the reach in Hyderabad City alone, TV9 reaches 82.29% of houses with Cable connection while ETV2 is available to 79.05%, NTV 62,41%. TV5 63.27% and Gemini News to 35.13%. The ratings of TV5 in Hyderabad city are far better than NTV and the reach is also one of the factors.

Hence the role of the MSO/Cable Operator has become very much important. First, he has to give the channel thus keeping it available for browsing. Then only the there will be a possibility of watching it. It is then the burden of the channel to keep him attracted to the channel. That is why the MSOs are demanding huge sums of Carriage Fees

Musalollalaku tv pandaga

RC Murthy and I.Venkat rao think that they can get good rest in News channels in their old age.Oldies like Lakshmayya and Suresh are spending their retirement days in news tvs.Aged fellows like Suvarnakumar are facing BP problems and going to hospital directly from office.By the time of elections these channels better to have ambulances parked before their offices.

Narayana

HMTV Studio inauguration on 27th

HMTV, earlier known as ttv has completed civil and electrical work of its studio at A.S.Rao Nagar near ECIL and will be inaugurating the same on 27th. To see that the staff do not feel dissatisfied with the slow pace of work, the management has decided to infuse confidence among them and arranged this ' Gruhapravesham ' event on a large scale.The equipment procured so far will be installed and is likely to be completed in a month after which there will be trial runs throughout October.

Though the launch date was announced as 9th October, it may slightly get delayed according to the insiders. If the management is very particular, the soft launch ( test signals ) will be on 9th October, Vijaya Dashami day and the final launch by the end of October or 1st November. Movement of vehicles and cameras is very minimal at this stage and they are scarcely seen outside indicating that the preliminary work didnot gain momentum so far. More than 30 reporting staff have been inducted and they are kept busy browsing the internet in search of special stories. The stories ' on paper ' will be shot once cameras and vehicles are available.

Yama Donga loots Ratings for Maa

The latest ratings of the Telugu channels are really interesting. Maa TV could get 2nd place with 12 percent of market share, next only to Gemini TV. This is made possible with the help of the blockbuster movie " Yama Donga " . However, this is the last " astram " of Maa TV. One more interesting result is that Zee Telugu could surpass the ratings of ETV. The variety programmes including its reality shows brought considerable ratings for Zee. Infact, the staff at Zee have even celebrated this achievement in a big way. This is for the first time ETV dropped to 4th place. Gemini, Maa, Teja, Zee Telugu and ETV are in the descending order of their market shares. Among the News Channels, TV9 continues to be the leader while ETV2 remains in a distant second place. TV5 protected its 3rd place for the 5th consecutive week challenging its arch rival NTV.

ఇది మన టివి ల విశ్వ నియత

ఫ్లాష్ ...ఫ్లాష్..NRI CHANNEL TO ROPE IN CBC TEAM

One more new Telugu News channel is coming up in the month of November and a multi-millionnaire NRI from Godavari districts is pumping in huge amounts for the proposed channel. An MoU was signed between the Raju family from Godavari districts in this regard on Friday and the proposed channel is likely to air Telugu and English bulletins simultaneously. While the Telugu wing likely to headed by MV Ramana, the CBC man, A Chronicle product from the twin cities is likely to lead the English section. Formalities such as applying for the license and office accommodation were completed and the new premises of the office is located in the Erra Manzil area of the state capital. The new management is offering hefty packages for the team and even the trainee batches are likely to get five figure remuneration as stipends. The NRI team , basically involved in the promotion of cement industry in the Karnataka state is trying to put its base on the Telugu Channel market and the management wing is hoping to bank on the innovative team mainly. The team head of CBC reportedly submitted a list of probable innovative skilled persons in the electronic media field and he has chosen some of his past friends to join the new brigade. Though the channel is not a big one to compete with the channels like Saakshi , the NRI promoters are keen on competing the channels such as TV9, I news and the NTV initially. Senior disgruntled people in other channels were also identified by the NRI team and even the news presenter section would also be equipped with senior personalities. The recruitment process would commence from the first week of September , but sources close to NRI investors say that the channel people were banking on poaching practice mainly.

Anniversaries or Instalment nightmares ?

NTV and its devotional channel Bhakti are going to celebrate the completion of one year on 30th of this month. Mr. Chowdary is now ready with his third channel Vanitha. For want of auspicious days, the launch of vanitha is slated for 9th September. The anniversary celebrations of the existing channels will also take place on 9th. But this is not a cheerful moment for Mr. Chowdary since he has to pay huge amount towards Carriage fees to the cable operators. Apart from paying for Vanitha, he has to pay another instalment of around 4 crores for the earlier channels also. The amount he paid last year was meant only for one year and the operators are demanding fresh payment.

Last year Mr. Chowdary estimated that his channel would be popular among the audience in one year and that the people would demand their operators to show NTV. Basing on this assumption, he thought that he would not be required to request the operators. But the things are entirely different. The channel dropped from 3rd to 4th position among the 5 News Channels. Under these circumstances, Mr. Chowdary is forced to urge the operators to show his channel. He is now prepared to forego an amount of 7 crores for NTV, Bhakti and Vanitha this year.... The anniversary gift to the Cable operators.

The situation at TV5 is no different. Though Mr. Naidu is happy with the performance of the channel scaling to 3 rd position surpassing its nearest rival NTV, he is under pressure from the operators as he is also completing 1 year on 2nd October. With about 5 more news channels coming up and are ready to pay carriage fees, the operators are asking for an additional amount this year. They are even threatening to stop the channel and allocate the space to the new channels willing to pay huge carriage fees. Its no wonder if the cable Operators openly call for an auction and see that they carriage fees of more than 5 crores in the near future.

It is also learnt that the operators are unhappy with TV5 for its inclusion in Tata Sky which is against the interests of the cable operators. Though TV5 boasts itself for finding place in DTH, which its rival NTV is deprived of, it has become a negative point from the operators point of view

What do Maa Directors get ?

As already informed, Sony is going to take over Maa and the due deligence ( physical verification and evaluation of assets and liabilities ) has already started. A formula for finding out Goodwill apart from valuation of Movies on hand is also arrived at.

Now the point is, how much do the Directors get ? Maa TV was valued at Rs.100 crores when new partners came in during 2006. Mr. Akkineni Nagarjuna Rao ( Nagarjuna ) and his brother-in-law Mr. Chalasani Ramesh were together given 20 percent share. However, share of 10 Rs was offered to them only @ Rs. 7 as a special price.Hence the duo were able to get 20 percent stake in Maa just for 14 crores. Later Mr.Chiranjeevi and Mr. Aravind also together took 20 percent but the price was at par, ie, 20 crores. Then entered Mr.Nimmagadda Prasad alias Matrix Prasad. He took 20 percent on paying Rs 20 crores. He offered 2 percent to his Finance Director Mr. C. Rama Krishna. This is what happened when the new partners came in. After this, the share of Mr. MuraliKrishnam Raju is reduced to 30 percent. However, he continued to be the one with the highest share and thus the post of Chairman. Some of the early promoters and investers were reduced to nominal shareholders and all of them put together constitute the remaining 10 percent.

Now the company is being valued at Rs. 400 crores. Hence Mr. Nagarjuna and his brother-in law's share will be valued at 80 crores and hereafter they will hold 10 percent in the company. So, Mr.Nag will be getting Rs 40 crores back and yet continue to be a 10 percent stakeholder ( 40 crores ) in Maa.In less than 2 years of his investment to the tune of just 14 crores. Similarly, Chiranjeevi and Aravind will get back 40 crores and still hold Rs 40 crores in Maa for their 20 crore investment. Same is the case with Matrix Prasad.

Murali Krishnam raju, the man who got name and fame with maa TV also got huge anmount of money at two stages.He has invested around 30 crores by the time of the Cinema gang's entry and got it valued at 100 crores. He took away the 60 crores brought in by the new comers and still hold his 30 crore share in the company.Now he gets Rs 120 crores and still have 15 percent stake ( 60 crores ) in the company.However, the saddest part of it is that he ceases to be the Chairman of Maa TV.

TV5 Sreedhar in iNews

Mr.Peddi Sreedhar of TV5 has finally landed in iNews proving that those who have the habit of jumping do not stop with a single hop. Particularly the Executive Producers/Chief Producers. All the news channels are encouraging such jumps. Mr. Vinay who was initially a product of ETV has joined IVR's channel after completing one year in NTV. He has promised Rajasekhar but finally opted to join IVR's new venture. With this, Mr. Sreedhar who was unsuccessful with all other channels found this opportunity. He is also the one who completed one year in TV5 launched last year and is yet to celebrate its anniversary. Zee 24 Gantalu has roped in Mr. Bharat Reddy from TV9 and now the cycle is almost complete. It has to be seen as to who will replace these three Executive producers in NTV, TV5 and TV9.