TV5 gaining, TV9 losing
The leader in Telugu News Channels - TV9 is losing its numero uno position? TAM data for the last two months indicates the falling market share of TV9 and the raise in the market share of TV5. TV5 had a market share of 25.1% accoring to TAM Ratings for the week 18 October 2009 to 24th October 2009. While TV9 had a share of 30.3%. The difference between the top1 and top2 is just 5 percent. The low differences between the leaders and the raising graph of TV5 indicates that TV5 can beat TV9 in the next 3-4 months.
ZEE 24 Gaining - Sakshi Losing
Sakshi TV which has got huge advantage like HD Technology and awesome graphics is at fifth place. The channel which shot up to second place in the week of YSR's demise, couldn't hold the position and fell back to fifth place. Zee 24 Ghantalu seems to be slowly gaining popularity and can fight with Sakshi for the fifth postion at this moment. But considering the Sakhsi's dwindling market share and ZEE's rasing market share, it is pretty sure that ZEE can break into top 4.
Consistent ETV2
ETV2 is constantly maintaining a market share of around 13%. The channel's market share is consistent at the times of sensational news and also at the time of no sensational news.
TAM Ratings (18 Oct 09 - 24 Oct 09)
Telugu News
1.TV9 - 30.3
2.TV5 - 25.1
3.ETV2 - 13.1
4.NTV News - 10.1
5.Sakshi TV - 9.4
6.ZEE 24 - 8.3
7.HMTV - 2.9
8.Gemini News - 1
Telugu General
1.Gemini TV - 35.9
2.ETV - 21.4
3.MAA - 20.7
4.Zee Telugu - 19.3
5.Sitara - 1.1
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