A Hindi grad and journalism major, Prakash went on to be a frontline broadcaster with several successful shows for premier news channels.
Dyed in the wool for 17 years, he dreamt of starting a news channel that would be fiercely independent and bring the best professional practices to Telugu journalism.
It all came to be in the spring of 2004 with the launch and instant success of TV9 AP. As CEO of ABCL, he is the steward of its pan-Indian vision and the face of TV9 AP with his self-titled show.
He strikes a fine balance between journalism and management, but it's when he is in the anchor's chair that the adrenalin really The Associated Broadcasting Company Ltd (ABCL) is one of the fastest growing media companies in India today.
We started with a 24-hour news channel (TV9 AP) in Andhra Pradesh in 2004, and quickly became a ratings leader there with our unique br and of bold and fearless journalism.
In just four years we've added five more channels to our bouquet, each a major player in its metier:
» TV9 Karnataka - the first news channel in Kannada, and a runaway TRP topper
» TV9 Gujarat - the only Gujarati news channel, and a resounding success
» Indiavision - fierce competitor in the Malayalam news space
» Kolkata TV - path-breaking Bengali news channel
» Sanskriti - niche channel in Telugu devoted to faith and culture
Four new channels are all set to beam up in 2008:
» TV9 New Delhi (Hindi) - will make us a national player
» TV9 Mumbai (Hindi) - our stake in the financial capital
» Bangalore 9 (English) - a happening channel for our most happening city
» TV9 Chennai (Tamil) - an independent channel for an independent people