Many private regional channels bear resemblance

Many private regional channels bear resemblance to neighbourhood tabloids in metros like Chennai , Bangalore etc. The local-specific tabloids in cities manage to survive with the ad revenue they generate. The local and area news is very little, at best providing only a passing interest. As long as the owner-editor-publisher-reporter of these tabloids manage ads from the local bodies and ad agencies, they survive. If the going is tough, they roll up one fine morning.

It is no easy task to start, run or sustain private channels, news channels in particular. Apart from the heavy financial outlay on the hardware, running a 7x24 channel needs a lot of planning, programme planning, qualified and skilled staff etc among the others. It takes considerable time to achieve a breakeven and sustain on their own - ad revenue being the mainstay of almost all start-up and established channels.

Announcements about starting of new channels without doing the homework properly or starting channels in a piecemeal manner and cutting a sorry figure later would only cause embarrassment to the promoters.