Anonymous said... suggest a few points for better news presentation by various Telugu channels.

As command over Telugu language is essential for newsreaders and reporters to make news interesting, a crash training in spoken language skills can be imparted, before putting them on airwaves.

Training in voice culture and content presentation goes a long way in making news lively and attractive. Special attention has to be paid in using spin words, iditomatic expressions, quotes or common sayings which enhance the value of a news report, more so in ad features or advertorials.

Spot news coverage is not that easy, be it agitations, crime incidents, calamities etc as news happens unannounced any time.

Coverage of routine news like seminars, workshops, press meets, news conferences, speeches by political and other leaders etc is different as there is breathing time for reporters covering the event.

Even in political meet coverage, staid and dull speeches can be made a little more interesting by concentrating on key speech points and punch lines and with less of visuals. An intelligent newsreader can crisply round up the news report by highlighting essential points with clarity during the given news slot.

A poor news clip and dull narration does greater damage to a news bullettin as well as to the channel image.

Repeat visuals of politcos, like routine calendar items, help only in moving people away from watching channel news.

Good exposure to Telugu language skills is essential and clarity in expressions make news lively.

Noisy background music accompanying the signature tunes and reports causes irritation and annoyance to viewers. The background score if soothing and soft reflecting the mood of the report enhances report value,

If newsreaders have telegenic facial expressions and radiogenic voice, they add value to news bulletins. Ultimately, it is the news content and accuracy of informatio that makes a report interesting.